EARN YOUR CAT’S LOVE ONE MEAL AT A TIME!

Cats can be masters of mystery—aloof, unreadable, and often misunderstood. That cool stare doesn’t necessarily mean your cat dislikes you; it’s usually something else entirely. The truth is, bonding with a cat requires more than giving affection—it demands understanding. That’s why our new campaign is here – we’ll help you get a closer bond by decoding the secrets of cat companionship, helping you to connect in ways that feels natural, magical and irresistibly SHEBA* as it’s WHAT CATS WANT™.
 

*Diet transition guideline: Gradually introduce our Sheba® product. We would recommend a 25% SHEBA® to 75% old food ratio. Gradually increase the ratio over ~7 days, until your cat has completely transitioned. Monitor your cat’s behaviour and food consumption throughout.

ABOUT SHEBA® IGNORED TO ADORED™ CHALLENGE

SHEBA® has introduced the IGNORED TO ADORED™ feeding challenge, because we want you to get closer to your cat. By feeding SHEBA® food, you can go from feeling ignored to truly adored in just 7 days. First 500 entries get free 7 days of SHEBA®, others get one free sample pack as part of the challenge, valid till 31st May, 2026. Take the challenge to strengthen your bond and discover the difference SHEBA® can make, it’s WHAT CATS WANT™.